VitaBar Dashboard
Last 14 days performance
Total Spend
$4,218
+12.3% vs prior
Revenue
$18,942
+23.7% vs prior
ROAS
4.49x
+10.2% vs prior
CPA
$11.83
-8.4% vs prior
Channel Performance
| Channel | Spend | Revenue | ROAS | CPA |
|---|---|---|---|---|
| Meta | $2,340 | $11,934 | 5.10x | $9.36 |
| $1,128 | $4,512 | 4.00x | $14.10 | |
| TikTok | $750 | $2,496 | 3.33x | $15.63 |
AI Recommendations 3
SCALE
Increase Meta Prospecting budget to $180/day
This campaign is hitting 5.1x ROAS with headroom — scaling 20% should maintain efficiency while capturing more volume.
OPTIMIZE
Refresh Google Search ad copy
CTR has dropped 15% over the last 7 days — new headline variations are ready in the creative studio.
PAUSE
Pause TikTok Retarget — broad audience
CPA is 2.4x above target with declining engagement. Recommend reallocating budget to Meta lookalikes.
Client Portal
Campaign management hub
Drag & drop files here
Images, videos, fonts, PDFs — up to 50MB each
📦
vitabar-box-front.jpg1.2 MB
📦
vitabar-box-angle.jpg980 KB
🏋️
gym-lifestyle-01.jpg2.1 MB
🏃
running-lifestyle.jpg1.8 MB
🎬
ugc-unboxing.mp418 MB
🎬
founder-story.mp424 MB
📦
bar-closeup.jpg890 KB
📦
variety-pack.jpg1.5 MB
🎨
logo-primary.svg12 KB
🎨
logo-mark.svg8 KB
🧘
yoga-lifestyle.jpg1.4 MB
📄
brand-guidelines.pdf3.2 MB
Creative Studio
18 creatives across 4 batches
🏋️Image
Summer Shred — Hook A
💪Image
Summer Shred — Hook B
🎬Video
Founder Story — Cut 1
🎬Video
Founder Story — Cut 2
🏃Image
Clean Energy — Lifestyle
📝Article
Expert Roundup — Newsroom
🧘Image
Mindful Fuel — Yoga
🎬Video
UGC Unboxing — Gym
Asset Library
12 files uploaded
Drag & drop files here
Images, videos, fonts, PDFs — up to 50MB each
📦
vitabar-box-front.jpg1.2 MB
📦
vitabar-box-angle.jpg980 KB
📦
bar-closeup.jpg890 KB
📦
variety-pack.jpg1.5 MB
🏋️
gym-lifestyle-01.jpg2.1 MB
🏃
running-lifestyle.jpg1.8 MB
🧘
yoga-lifestyle.jpg1.4 MB
🎬
ugc-unboxing.mp418 MB
🎬
founder-story.mp424 MB
🎨
logo-primary.svg12 KB
🎨
logo-mark.svg8 KB
📄
brand-guidelines.pdf3.2 MB
Campaigns
6 campaigns across 3 channels
| Campaign | Channel | Status | Budget/day | Spend | ROAS |
|---|---|---|---|---|---|
| Broad Interest — Health & Fitness | Meta | Active | $80 | $1,120 | 5.10x |
| Website Visitors — 7 Day Retarget | Meta | Active | $40 | $560 | 6.20x |
| Lookalike — Purchase 1% | Meta | Active | $60 | $660 | 4.80x |
| Branded + Competitor Keywords | Active | $60 | $768 | 4.00x | |
| Shopping — Feed Optimized | Active | $45 | $360 | 3.80x | |
| UGC Hook — Gym Crowd | TikTok | Deploying | $50 | — | — |
Brand
VitaBar Nutrition configuration
Brand Name
VitaBar Nutrition
Website
vitabar.com
Category
Health & Wellness
Status
Active
Brand Brain Status Complete
Brain Status: Complete
Customer Avatars: 4 configured
SKUs: 3 products
Channels: Meta, Google, TikTok
Tone & Voice: Energetic, Clean, Trustworthy
Competitors: 5 mapped
Customer Avatars 4
The Gym Regular
25-34, M, fitness-focused, tracks macros, shops online
The Clean Eater
28-42, F, organic preference, reads labels, health-conscious
The Weekend Warrior
30-45, M/F, active lifestyle, convenience-driven, social
The Busy Parent
32-48, F, time-starved, healthy snacks for family, bulk buyer
API Costs
VitaBar Nutrition usage
Total Cost
$14.82
API Calls
247
Avg Cost/Call
$0.06
Cost by Service
Claude
$7.12
Flux / Replicate
$3.26
Kling AI
$2.67
ElevenLabs
$1.19
OpenAI
$0.58
Cost by Action
Image Generation
$5.41
Video Generation
$3.86
Copy & Advertorials
$2.18
Brand Brain Queries
$1.94
Voiceover
$1.19
Recommendations
$0.24
Settings
Team, connections & account
Team Members 3
| Member | Role | ||
|---|---|---|---|
SL Sarah Lee | sarah@vitabar.com | Owner | |
MR Mike Rivera | mike@vitabar.com | Admin | |
JT Jamie Torres | jamie@vitabar.com | Viewer |
Platform Connections
Meta Ads
Connected
Google Ads
Connected
TikTok Ads
Connected
Shopify
Connected
Klaviyo
Not connected
Account
Email
sarah@vitabar.com
Role
Owner
Plan
Growth $299/mo
Member Since
March 2026