Doroni Aerospace Investor Acquisition Gameplan

What we see when we look at Doroni today

Before proposing anything, we did our homework. Here's our initial read on where Doroni stands — we'd want to validate and expand on all of this together once we have access to your internal data.

Everything starts with the Brand Brain

This is what makes us different from every other agency or marketing team Doroni could work with. Before we write an ad, build a funnel, or spend a dollar — we build an AI-powered intelligence layer around your brand that every decision flows from.

What we can see from the outside

This is based on publicly available data — your website, social profiles, ad libraries, and press coverage. The real audit happens when we get inside the ad accounts, analytics, and HubSpot together. But here's what stands out already.

The landscape — and Doroni's lane

Our initial competitive research. We'd want to build a deeper competitive ad intelligence layer together — what ads your competitors are running right now, what's working for them, and where the whitespace is. Here's the high-level landscape.

Who we think the investors are

These are our initial persona hypotheses based on the eVTOL space and crowdfunding patterns. The Brand Brain will refine these using your actual investor data — who's invested so far, what they look like, and what messaging brought them in. These personas will evolve as we learn.

Where we'd start spending

These allocations are based on Reg A+ benchmarks and what we've seen work in investor acquisition. The real split gets defined after we audit your existing ad accounts and see what's already been tested. We'd build this out together and adjust as performance data comes in.

Creative types we'd start testing

Creative is the #1 lever. These are the formats and angles we'd want to test first, based on what works in crowdfunding and eVTOL marketing. The Brand Brain will generate these from Doroni's core story — but we need to build that story together with your team first. What assets exist? What footage is available? What's worked before? We'll map all of that.

Paid and organic working together

Organic isn't our primary focus — paid drives the raise. But organic content compounds paid performance and we'd want to understand what your team is already doing, what content you have, and where we can amplify. These are the areas we'd explore together.

How we'd structure the conversion path

This isn't a single funnel — it's a dual-path system. Every ad dollar can drive both investment AND pre-order pipeline simultaneously. The landing page gives visitors two paths based on their intent, and both paths feed each other.

Pre-orders and investment are not competing funnels

Doroni has 600+ pre-orders representing $175M+ in potential revenue. Right now, the pre-order page and investment page are separate experiences. We think they should be one compounding system — because that's exactly how the biggest hardware raises in history worked.

Companies That Used This Exact Playbook

Nobody invests on the first touch

Retargeting is likely where the biggest ROAS gains are hiding. We'd need to see what pixel audiences exist, what retargeting (if any) is currently running, and build a proper tiered system. Here's the framework we'd propose building together.

The engagement phases

This is how we see the engagement unfolding. Phase 1 is where we build the Brand Brain and strategy together — no campaigns launch until we're both aligned on the plan. Each phase builds on the last, and we'd review and adjust together at every transition.

The math we need to figure out together

Here's what we know, and the benchmarks we'd target. The actual budget, spend levels, and ramp schedule get defined together based on your runway, risk tolerance, and how quickly we can move the ROAS needle in the early phases.

What we'd measure together

These are the metrics we'd propose tracking. The specific targets get set together based on your current baselines (which we'd establish in Phase 1). Everything feeds back into the Brand Brain.

Reporting Cadence