Autonomous creative generation, media buying, and optimization for DTC brands. One platform, zero retainers.
The DTC marketing stack is fragmented, manual, and absurdly expensive. Brands either hire agencies at $5-15k/mo with misaligned incentives, or try to do it themselves and drown in complexity.
Agencies charge regardless of results. 70% of DTC brands churn their agency within 12 months. $60-180k/yr burned on misalignment.
Brands juggle 8-12 SaaS tools for ads, email, creative, analytics, attribution. None of them talk to each other. No closed loop.
Creative is the #1 lever for ad performance, yet most brands produce 5-10 variants per week manually. Winners are found by accident, not system.
Performance data lives in dashboards nobody reads. No system learns what works, why, or what to try next. Every campaign starts from scratch.
Wild Ventures is the first AI-native marketing platform that handles creative generation, media buying, performance analysis, and optimization in a single autonomous loop. Plug in your Shopify store — the AI runs your marketing.
AI-generated ad images, video, UGC, copy, and landing pages. Brand-aware generation from brand guide ingestion. 10x the volume at 1/10th the cost of traditional production.
Automated campaign deployment across Meta, Google, TikTok, Snap, Taboola, Outbrain. Smart budget allocation, audience targeting, and bid optimization.
Unified dashboard pulling from all ad platforms, Shopify, GA4, Klaviyo. Creative performance taxonomy. Real-time attribution and blended ROAS.
The AI brain that ties it all together. Learns what creative concepts, hooks, formats, and audiences drive revenue — then automatically generates and deploys the next iteration.
Shopify • Meta Ads • Google Ads • TikTok Ads • Snap Ads • Klaviyo • GA4 • Taboola • Outbrain • Canva • Gemini • GPT • Arcads
Gemini, GPT-4o, and video models (VEO, Arcads) have crossed the quality threshold for production-grade ad creative in 2025-2026. This wasn't possible 18 months ago.
Models like Claude can now ingest brand context, analyze performance data, and make strategic media buying decisions. The "AI account manager" is viable for the first time.
Post-iOS 14, agency value dropped as attribution broke. DTC brands are fed up with paying $10k/mo for manual work AI can do better. The market is ready to switch.
Traditional agencies charge $5–20k/mo — only accessible to brands doing $100k+. At 1% of revenue + $99 minimum, a $15k/mo brand pays $150. A $500k/mo brand pays $5k. Price is never the objection. The entire DTC mid-market becomes addressable.
Every brand on the platform generates performance data that improves every other brand. By brand 100, WV has cross-vertical creative benchmarks, channel efficiency data, and conversion patterns that no agency or tool has access to. The 20,000th brand gets dramatically better than the 1st.
Health/Wellness • Beauty/Skincare • Food/Beverage • Pet • Supplements • Coaching/Info Products. High-margin DTC with strong repeat purchase dynamics.
DTC/ecommerce brands doing $10k–$1M/mo in revenue. Have product-market fit. Currently spending $3–20k/mo on agency + tools — or doing it themselves badly. Ready for an aligned partner, not another vendor.
| Brand Revenue | WV Fee (1%) | Pass-Through Costs | Total to Client | vs. Traditional Agency |
|---|---|---|---|---|
| $10k/mo | $99 (min) | ~$50-150 | ~$150-250/mo | Agencies won't touch them |
| $50k/mo | $500 | ~$100-300 | ~$600-800/mo | vs. $5-10k agency retainer |
| $100k/mo | $1,000 | ~$150-400 | ~$1,150-1,400/mo | vs. $8-15k agency retainer |
| $500k/mo | $5,000 | ~$200-500 | ~$5,200-5,500/mo | vs. $15-50k agency retainer |
1% of connected revenue (Shopify/Stripe gross minus refunds) — auto-measured via API. No manual reporting.
Pass-through costs at zero markup — clients buy credits upfront, see every API cost by asset type in real-time. "3x AI Videos — $0.75" not "Kie.ai veo3 API call."
$99/mo minimum — converts to 1% once revenue exceeds $9,900/mo. Month-to-month. No contracts.
We're building this inside a live agency. Real clients. Real ad spend. Real feedback loops. The agency is the proving ground — the platform is the product.
Operate as high-touch agency with 3-5 DTC clients. Build and validate each engine (creative, media, analytics, intelligence) on real campaigns and real revenue.
Package internal tools into self-serve workflows. Brand onboarding, creative generation UI, campaign deployment, reporting dashboards. Beta launch to 50 brands.
Public launch. Content-led acquisition (case studies, performance benchmarks). Shopify App Store listing. Partner program for Shopify agencies converting to platform.
International expansion. Enterprise tier. Marketplace for creative templates and campaign playbooks. Platform network effects.
Existing players solve one piece of the puzzle. Wild Ventures is the only platform that closes the loop from creative generation to revenue attribution, with AI making the decisions in between.
| Player | Creative | Media Buying | Analytics | AI Optimization | Price |
|---|---|---|---|---|---|
| Traditional Agency | Manual | Manual | Basic | None | $5-15k/mo |
| Triple Whale / Northbeam | None | None | Strong | Partial | $150-1k/mo |
| Motion / MagicBrief | Research only | None | Creative analytics | None | $100-300/mo |
| Smartly.io | Templates | Automation | Reporting | Bid optimization | Enterprise pricing |
| Pencil / AdCreative.ai | AI generation | None | Prediction | None | $29-149/mo |
| Wild Ventures | AI generation | Autonomous | Full attribution | Closed loop | 1% of revenue |
Moat: Every brand on the platform feeds the intelligence layer. Cross-brand pattern recognition creates compounding data network effects. The more brands use it, the smarter it gets for everyone.
Next.js 14 + FastAPI + Supabase + Railway. Auth, client portal, creative studio, brand brain builder, cost tracking, onboarding wizard, and credit system — all live in production.
Last-click, first-click, and linear attribution models. Shopify webhook listener, server-side event forwarding (Meta CAPI, Google, TikTok), identity stitching, and full-funnel tracking from click to purchase.
Brand guide ingestion → Claude-powered brand brain → multi-format creative output (ads, video scripts, advertorials, landing pages). Tested across two real brands. Multi-tenant architecture validated.
114 course transcripts from top performance marketers distilled into 18+ executable syntheses. 56 agency docs spanning methodology, playbooks, copy engine, and deployment. Systematic IP, not tribal knowledge.
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Brands (EOY) | 5 agency + 20 platform | 200 | 1,500 | 6,000 | 20,000 |
| Blended ARPU/mo | $4,500 (agency-heavy) | $1,100 | $1,050 | $1,050 | $1,050 |
| MRR (EOY) | $44k | $220k | $1.6M | $6.3M | $21M |
| ARR (EOY) | $530k | $2.6M | $18.9M | $75.6M | $252M |
| Gross Margin | 80% (agency) / 90%+ (platform) | 88% | 90% | 91% | 92% |
| Net Revenue Retention | — | 120% | 125% | 130% | 130% |
| Monthly Churn | 3% | 2.5% | 2% | 1.5% | 1% |
| CAC | $0 (network) | $500 | $400 | $300 | $200 |
| LTV (avg brand) | $54k | $26k | $32k | $42k | $63k |
| LTV:CAC | ∞ (organic) | 52x | 79x | 140x | 315x |
Year 1 is agency + early platform hybrid. Platform ARPU assumes $105k avg brand revenue × 1% = $1,050/mo. NRR driven by client revenue growth (as their revenue grows, our 1% grows automatically). Churn is structurally low — 1% is too cheap to leave, and the data/tracking layer is sticky. Pass-through costs are client-paid, not WV expenses.
Full-service creative, media buying, strategy with live DTC clients. Funds the platform build. Proves the system works. Generates case studies and performance data.
1% of revenue + $99 minimum. Self-serve creative generation, deployment, tracking. Agency clients convert. Data flywheel spins up.
Cross-brand intelligence makes every new brand more valuable. Platform gets smarter with scale. Benchmarks, pattern recognition, and recommendations no competitor can match.
| Milestone | Timeline | KPI |
|---|---|---|
| First agency clients (2–3 brands) | Now — Q2 2026 | Real performance data, live campaigns |
| Platform self-serve launch | Q3–Q4 2026 | 25 platform brands, credit system live |
| Data flywheel active | Q1 2027 | 100+ brands, cross-brand benchmarks powering recommendations |
| Network effects compounding | Q3 2027 | 500+ brands, <2% monthly churn |
Capital strategy: Bootstrapped via agency revenue. Revenue-positive from client one. Capital accelerates distribution — it doesn't fund survival.
Performance marketer turned builder. Shipped a live platform (30+ API endpoints, full attribution engine, AI creative pipeline) while running real DTC client campaigns. Product-obsessed operator who builds and sells.
Lead Engineer: Full-stack, AI/ML experience. Scale the platform.
Growth Lead: Content + partnerships. DTC community native.
Customer Success: Onboarding, retention, expansion. Agency background.
Looking for advisors with experience in: DTC brand scaling ($10M+ revenue), SaaS go-to-market (PLG + sales-assisted), AI/ML product development, Shopify ecosystem.
AI is about to collapse the cost of every service agencies sell. The winner will be the platform that packages creative, media buying, and optimization into one autonomous system for DTC brands.
Aden Lambert — Founder
wildventures.ai